BOGA 



BOGA is a premium Hungarian streetwear brand launched in 2023. Bubble letters, a seven-headed dragon, a tuned Trabant, and streetwear—these were the first things that came to mind when I first learned about BOGA.

client: BOGA
genre: branding, streetwear, illustration, fashion

photos: REDUSTER

typeface: GT Maru Midi by Grilli Type

The brand’s key elements are inspired by traditional Hungarian symbols, folk motifs, and vintage graphic elements, which I redesigned and combined with a fresh, modern style. This is how I managed to create an expansive creative playground for the brand.

Based on the brief, the GT Maru typeface was the perfect choice to create unique lettering for the brand. Its style symbolizes streetwear and has a playful touch, making it ideal for targeting Gen Z. However, after the release, we noticed that the age range and interest extended beyond what we initially expected.

In addition to the branding elements and the first collection, I developed a social media campaign, designed print materials for the release party, and created the web and UI design for the webshop. The brand’s dynamic streetwear style lends itself well to a wide range of mediums, allowing the design elements to transition effortlessly between print and digital formats. This flexibility not only enhances the brand’s presence but also opens up opportunities to continuously expand the visual language with new illustrations and designs in the future, ensuring the brand remains fresh and engaging over time.