BOGA

BOGA is a premium Hungarian streetwear brand launched in 2023. Bubble letters, a seven-headed dragon, a tuned Trabant, and streetwear—these were the first things that came to mind when I first learned about BOGA.

Art direction
Branding
Product & web design
Social media
Streetwear & Fashion

Photography:
REDUSTER
Typeface:
GT Maru Midi by Grilli Type

The Concept

The brand’s key elements are inspired by traditional Hungarian symbols, folk motifs, and vintage graphic elements, which I redesigned and combined with a fresh, modern style. This is how I managed to create an expansive creative playground for the brand.

BOGA

BOGA is a premium Hungarian streetwear brand launched in 2023. Bubble letters, a seven-headed dragon, a tuned Trabant, and streetwear—these were the first things that came to mind when I first learned about BOGA.

The Concept

The Brand

Design assest of the webshop

Social media